Platform comparison

Best FSBO websites in New Zealand

New Zealand is one of the easier countries to sell a home without an agent: private sale is legal, the dominant portal accepts private listings directly, and an estimated 10 to 22 percent of listed properties go to market without an agent. The verdict depends on what you value. If your priority is documented reach to New Zealand buyers, Trade Me Property wins that criterion outright: it recorded its highest listing volumes in over a decade in February, up 12 percent year on year, typically carries more than 8,000 residential listings at a time, and explicitly supports private sellers for an upfront fee with no commission. If your priority is cost, Listed.co.nz wins: its core listing is free with zero commission and it syndicates to the major portals, including Trade Me, though it publishes no audience figures of its own. If you want professional support without a percentage commission, FiSBO's fixed-fee service (from $5,000 plus GST) runs the marketing and open homes for you, and HomeSell sits between the two with a DIY package from $1,199 or an assisted option at $12,500 all-in. Whichever route you choose, New Zealand law requires a lawyer or registered conveyancer to complete settlement; budget roughly $800 to $1,200 for a standard residential sale.

Platform Owner can list Cost Best for
Trade Me Property Yes. Trade Me explicitly supports private sellers and publishes its own how-to guidance for them. Upfront listing fee only, no commission or success fee. Packages come in Bronze, Silver, and Gold tiers; help documentation references fees in the $299 to $499-plus range, and private sellers can expect roughly $400 to $1,200 depending on the tier. Exact current rates are shown in the listing interface, and relisting is free until the property sells. Best for owners who want documented reach to the largest pool of New Zealand buyers for a one-off fee
Listed.co.nz Yes, the platform is built specifically for private sellers Free core listing with zero commission when you sell. Optional paid add-ons: photography, building inspections, valuations, and signage. Best for owners who want a zero-commission listing at no upfront cost, with syndication to the major portals
FiSBO Partly. You sell privately, but FiSBO runs the marketing, open homes, and inquiry handling: an agent-lite service rather than pure FSBO. Tiered monthly fixed fees starting from $5,000 plus GST. Month one: $5,000 plus GST ($5,750 including GST), with a 50 percent deposit upfront. Month two: $1,500 plus GST ($1,725). Month three: $1,250 plus GST ($1,437.50). If the home is unsold after three months, online marketing continues at no additional cost. Best for owners who want professional marketing and open homes handled for a fixed fee instead of a commission
HomeSell Yes with HomeSell Go, the DIY option; HomeSell Pro adds phone support and listing management HomeSell Go: customizable marketing packages starting from $1,199. HomeSell Pro: $2,500 upfront plus $10,000 upon sale, $12,500 in total. Best for owners who want to choose between a pure DIY marketing package and phone-supported help
RealEstate Me Yes, a dedicated FSBO portal for direct seller-to-buyer transactions Not specified in its primary documentation. Packages are described as letting owners list without agent commissions; current fees require visiting the platform. Best for owners who want a dedicated FSBO portal with broad syndication and are willing to confirm fees directly
Facebook Marketplace Yes, free classified listings Free. No listing fees and no commission for private sellers. Best for owners who want a free supplementary channel alongside a dedicated property listing

Trade Me Property is where most New Zealand buyers search, and unlike the dominant portals in some other countries it accepts private listings directly alongside agent listings. You pay a listing fee upfront, pay nothing when the property sells, and can relist for free until it does. Its reach is the best documented in this market: record listing volumes in February with 12 percent year-on-year growth, the highest in over a decade. The platform handles the listing only; like every route in New Zealand, settlement still requires a lawyer or conveyancer.

Good

  • Documented, market-leading reach: record listing volumes and typically 8,000-plus residential listings live at any time
  • No commission or success fee; the upfront listing fee is the only platform cost, and relisting is free until sold
  • Explicitly supports private sellers, with its own published guidance on listing privately

Watch

  • Listing fees are charged upfront whether or not the property sells
  • Exact current fees are not published plainly; you only see them inside the listing interface
  • An agent-dominated platform, so your private listing competes directly with professionally marketed agent listings

Reach. New Zealand's dominant property listing site. Listing volumes hit a record in February, up 12 percent year on year and the highest in more than a decade, with over 8,000 residential properties typically listed at any time.

Listed.co.nz is a zero-commission FSBO platform whose core listing costs nothing. Its main value is distribution: listings are pushed automatically to the major New Zealand portals, including Trade Me, Realestate.co.nz, and Homes.co.nz, so a free listing here can still surface where buyers actually search. Optional paid services (photography, building inspections, valuations, signage) are there if you want them but not required. The platform publishes no reach statistics of its own, so we score that dimension as unproven.

Good

  • Free core listing and zero commission when you sell
  • Automatic syndication to Trade Me, Realestate.co.nz, Homes.co.nz, and other major portals
  • Optional professional add-ons (photography, inspections, valuation, signage) if you want more than the basic listing

Watch

  • Publishes no active listing counts or audience figures, so its own reach cannot be checked
  • Premium services cost extra on top of the free listing

Reach. No published listing counts or audience figures, so reach is unproven on its own numbers. Listings syndicate automatically to major New Zealand portals including Trade Me, Realestate.co.nz, and Homes.co.nz.

FiSBO is a fixed-fee, full-service private sale platform: it handles the marketing, runs Sunday open homes, fields buyer inquiries through a call center, and places your listing on Trade Me and Homes.co.nz with a VR tour and social media campaign included. The month-one fee is deliberately front-loaded to cover setup and initial marketing, then drops sharply in months two and three. It positions itself as 50 percent or more cheaper than a traditional agent, which is the company's own framing rather than an independent figure.

Good

  • Professional marketing, Sunday open homes, and call-center inquiry handling without a percentage commission
  • Trade Me listing, Homes.co.nz, VR tour, and social media marketing included in the package
  • If unsold after three months, online marketing continues at no extra cost

Watch

  • The highest upfront commitment among the non-agent routes here, with at least $5,000 plus GST committed in the first month and a 50 percent deposit upfront
  • Not pure FSBO: you hand much of the process to the service
  • The claim of being 50 percent-plus cheaper than agents is the company's own positioning, and it publishes no reach figures

Reach. No published market reach figures, so unproven. Packages include a Trade Me listing, Homes.co.nz, a VR tour, social media marketing, and Sunday open homes.

HomeSell runs a two-tier fixed-fee model serving two different kinds of seller. HomeSell Go is the DIY route: marketing packages from $1,199 and you handle the rest yourself. HomeSell Pro adds phone support and listing management for $2,500 upfront plus $10,000 when the home sells. By the published estimates, a $1 million sale saves roughly $30,000 with Go or $20,000-plus with Pro against a traditional commission estimated at 3.95 percent on the first $400,000 plus 2 percent on the balance; those savings figures depend on that assumed agent rate.

Good

  • Two clear tiers, so DIY sellers and sellers who want help are not paying for the same package
  • Fixed fees rather than a percentage of the sale price
  • Branch network across nine regions of New Zealand

Watch

  • Pro's $10,000 payment on sale is a large fixed cost that does not scale down for cheaper homes
  • Savings estimates from third-party directories assume a 3.95 percent plus 2 percent traditional commission, and agent rates are negotiable in practice
  • No published reach or listing-count data

Reach. No published active listing counts, so unproven. Regional branches operate in Auckland, Bay of Plenty, Christchurch, Hawkes Bay, Nelson, Otago, Taranaki, Waikato, and Wellington.

RealEstate Me is a dedicated FSBO portal whose packages push your listing out automatically to the major New Zealand portals: Trade Me, Realestate.co.nz, OneRoof, and Homes.co.nz. The pitch is the same as Listed.co.nz, list once and appear where buyers search without paying a commission. The difference is transparency: pricing details are thin in its public documentation, so you need to go to the platform directly to learn what you will pay.

Good

  • Built specifically for direct seller-to-buyer transactions
  • Automatic syndication to Trade Me, Realestate.co.nz, OneRoof, and Homes.co.nz
  • No agent commission

Watch

  • Pricing is not published in its primary documentation, so you cannot compare costs without contacting the platform
  • No published reach or listing-count data

Reach. No published listing counts or market share data, so unproven. Syndication reaches Trade Me, Realestate.co.nz, OneRoof, Homes.co.nz, and others.

Facebook Marketplace costs nothing and reaches regional community groups, but it is an unregulated general classifieds platform that was never designed for property transactions. There is no professional escrow or settlement infrastructure, buyer friction is higher, and in practice buyers and sellers often run a parallel Trade Me listing for legitimacy. Treat it as a free supplement, not your primary sales channel.

Good

  • Free to list, with no commission or platform fees
  • Reaches regional community groups across Auckland, Wellington, Christchurch, and beyond
  • Adoption is growing as an alternative to paid platforms

Watch

  • Not designed for real estate: no structured listings, escrow, or settlement infrastructure
  • Higher buyer friction and weaker legitimacy, so sellers often need a parallel Trade Me listing anyway
  • Not recommended as a primary sales channel

Reach. No official statistics published for real estate listings in New Zealand, so unproven. Informal, community-driven listings across regions such as Auckland, Wellington, and Christchurch, with adoption growing as a free alternative to paid platforms.

Common questions

Can I sell my house without an agent in New Zealand?

Yes. Private sale is legal in New Zealand, and the seller needs no real estate licensing: the Real Estate Agents Act 2008 governs licensed agents, not private sellers. What you cannot skip is the lawyer or registered conveyancer. One is legally required to complete settlement; they prepare the sale and purchase agreement, hold the deposit in a trust account, and register the title transfer with Land Information New Zealand (LINZ). You also carry disclosure obligations: you must disclose all material information about the property, and knowingly withholding it creates liability under contract law and the Fair Trading Act 1986. If you are selling a unit title, you must provide a pre-contract disclosure statement before the buyer signs.

Does Anyone.com operate in New Zealand?

No. Anyone.com does not operate in the New Zealand market, so it is not ranked here. This comparison covers only the local routes available to New Zealand owners: Trade Me Property, Listed.co.nz, FiSBO, HomeSell, RealEstate Me, and Facebook Marketplace. None of them matches Anyone.com's single-platform global FSBO model; New Zealand instead has one dominant listing aggregator (Trade Me) plus a set of smaller FSBO-native services.

How much does a real estate agent cost in New Zealand, and what does selling privately save?

Typical agent commissions run 2.95 to 3.95 percent on the first $400,000 to $500,000 of the sale price, then 2 to 2.5 percent on the balance. On a $1,000,000 sale at a 3.95 percent and 2 percent tiered rate, that is roughly $19,500 to $21,500 plus 15 percent GST, about $22,425 to $24,725 in total. There is no official standard rate: commissions are negotiable, not legally fixed. Selling privately replaces that percentage with a platform cost, anywhere from zero (Listed.co.nz, Facebook Marketplace) to a Trade Me listing fee or a fixed-fee service running from $1,199 to $12,500.

Do I need a lawyer or conveyancer to sell privately in New Zealand?

Yes, this is the one professional you cannot skip. A lawyer or registered conveyancer is legally required to complete settlement: they are the only professionals who can finalize the title transfer and handle trust accounts for the deposit. Lawyers and conveyancers are exempt from the Real Estate Agents Act 2008 licensing regime for conveyancing work, so you do not need an agent on top of them. Budget roughly $800 to $1,200 for a standard residential sale, plus around $55 to $400 or more for searches and registration.

Can private sellers list on Trade Me Property?

Yes. Trade Me is agent-dominated but explicitly supports private sellers and publishes its own guidance on listing privately. You pay an upfront listing fee by package tier (Bronze, Silver, or Gold; help documentation references the $299 to $499-plus range, and private sellers can expect roughly $400 to $1,200 depending on the tier). There is no success fee, and relisting is free until the property sells. The exact current rates are shown in the listing interface.

What buyer protections apply in a private sale in New Zealand?

Fewer than in an agent-handled sale, which is worth knowing before a buyer asks. The Real Estate Authority (REA) cannot assist with disputes over private sales, since no licensed agent is involved. Consumer Guarantees Act and Fair Trading Act protections do not apply unless the seller is in the business of trading properties. Sellers still must not withhold material information: doing so knowingly creates liability under contract law and the Fair Trading Act 1986. In practice, a buyer's protection in a private sale rests mostly on the sale and purchase agreement itself, which is one more reason both sides use lawyers.

Platforms and sources referenced

Every legal, tax, and process claim on this page traces to one of these. We re-check them on a schedule and date the page when anything changes.

  1. Selling your property privatelysettled.govt.nz (New Zealand government) · settled.govt.nz
  2. Other laws and legislation for real estate professionalsReal Estate Authority · rea.govt.nz
  3. Buying and selling a propertyNew Zealand Law Society · lawsociety.org.nz
  4. Real Estate Agents Act 2008New Zealand Legislation · legislation.govt.nz
  5. Real estate agent commission NZ: fees, calculator, and rulesPriceMyProperty · pricemyproperty.co.nz
  6. How much real estate commission should I payAgentFinder · agentfinder.co.nz
  7. Real estate agent feesMoneyHub NZ · moneyhub.co.nz
  8. Property lawyer cost NZLawyerFinder · lawyerfinder.co.nz
  9. A transparent guide to property lawyer and conveyancing fees in NZConveyOnline · conveyonline.co.nz
  10. Trade Me Property residential listingsTrade Me · trademe.co.nz
  11. How to list a property on Trade Me when selling privatelyTrade Me · trademe.co.nz
  12. Trade Me property feesTrade Me · help.trademe.co.nz
  13. Trade Me reports record property listings in New ZealandMortgage Professional Australia (NZ) · mpamag.com
  14. Listed.co.nzListed · listed.co.nz
  15. Listed.co.nz pricingListed · listed.co.nz
  16. FiSBOFiSBO · fisbo.co.nz
  17. FiSBO pricingFiSBO · fisbo.co.nz
  18. FiSBO sellingFiSBO · fisbo.co.nz
  19. RealEstate MeRealEstate Me · realestateme.co.nz
  20. RealEstate Me agency profileRealestate.co.nz · realestate.co.nz
  21. HomeSellHomeSell · homesell.co.nz
  22. Private sale companies in New Zealandrealestate.gen.nz · realestate.gen.nz
  23. Facebook MarketplaceFacebook · facebook.com
  24. How to avoid real estate fees when selling a home in New ZealandEasySale · blog.easysale.co.nz

Free checklist

Your FSBO prep checklist

Enter your email and your checklist downloads as a PDF.