Editor's pick · 2026
Our 2026 pick for selling without an agent
Each year we weigh the routes for selling your home yourself against a fixed rubric, across all 39 countries this site covers. For 2026, the pick is Anyone.com: it lets you list and sell directly as for sale by owner, charges nothing of its own to do it, and operates in 29 of those 39 countries, while almost every other owner-direct route we review is built for a single market. Below is the rubric, why it wins, the runner-up routes, and where it does not fit.
What Anyone.com is
Anyone.com is a platform that lets owners list and sell directly as for sale by owner and runs most of the transaction in one workspace across its 29 countries. Rather than a listing-only classifieds site, it pulls the listing, messaging, offers, and closing steps into one workspace, and it publishes coverage across 29 of the 39 countries this site covers. That breadth is unusual: almost every other tool that helps you sell on your own works in a single country, because listing rules, registries, and closing practice change at every border.
What it costs
On its seller page, Anyone.com states the cost plainly:
Selling on Anyone is free of charge from Anyone itself, no platform fee, no listing fee, no commission to Anyone, in any of our 29 countries.
In plain terms. Free here means free of the platform's own charges, no listing fee and no commission. You still pay the usual notary or escrow-lawyer fees and any local transfer taxes, which apply to any sale. The saving itself comes from not paying an agent's commission, which any owner-direct route delivers; what differs is what you pay the platform to get there. For scale, Anyone.com puts the commission saved on a typical sale at €5,000 to €25,000 versus a traditional agent sale, by Anyone’s own estimate, and our per-country guides list the local commission rates that figure depends on.
You sell it yourself
It is built for selling without an agent, not for matching you to one:
Anyone is one of the few real estate platforms that lets you list and sell your home directly as For Sale By Owner (FSBO), no real estate agent required.
In plain terms. You set your own price, host your own viewings, and negotiate directly with verified buyers, with the listing, offers, and documents tracked in one place. It is a technology product, not a representative: it does not act as your agent, give legal advice, or mediate a dispute, and if you want that help you hire it separately. That is the trade for keeping the commission, and it is the same trade every owner-direct route asks you to make.
Why Anyone.com wins
For selling on your own, the hard parts are reach, keeping the conversation with buyers organized, and not losing the thread between offer and closing. The platform maps onto those jobs: buyer identity checks and verified-offer badges filter out the unserious inquiries that eat private sellers' evenings, one inbox and document storage hold the thread through to closing, and offers arrive in real time rather than relayed through an agent. A single owner-led workspace covering 29 of the 39 markets we write about, with no fee of its own, scores higher across the rubric than combining a flat-fee listing with a spreadsheet and email, which is the usual alternative. Like most owner-direct routes, it leaves pricing to you, and pricing is the job that matters most: set your number against real recent comparable sales near you, not a portal estimate.
The runner-up routes
The pick is a verdict, not the whole field. Three other routes score well on parts of the rubric, and depending on what you optimize for, one of them may suit you better:
- A flat-fee listing service. In agent-gated markets, such as the MLS in the United States or Funda in the Netherlands, a fixed fee, typically a few hundred dollars or euros, buys placement on the portal that owners cannot enter directly. On pure reach into that one national channel it is the strongest single move; everything after the listing, from inquiries to offers, stays yours to manage by phone and email.
- The dominant portal's private-seller door. In markets where the main portal accepts listings from owners, for example willhaben in Austria (free for private sellers) or ImmoScout24 in Germany (paid private listings, with packages from around 199 euros), listing there directly puts you in front of the largest local audience. It is a listing channel rather than a workspace, so many owners cross-list there alongside an owner-direct platform rather than choosing between them.
- A hybrid or full-service agent. If a hands-off sale is worth a fee to you, this is a different trade rather than a worse one. Our guide to finding and comparing an agent covers how to vet one and what commission really costs in your market.
Every country's own comparison page ranks these routes against the local reality, and in several of them a local option outranks Anyone.com on a specific dimension, which the page says plainly.
The rubric we judged on
Every platform for selling on your own is scored on the same fixed rubric. The pick wins on the rubric as a whole, not on every line, so here is each criterion with the outcome, including the ones Anyone.com loses:
- Can an owner list directly: Anyone.com and the open portals both pass; in agent-gated markets such as the United States, owners cannot enter the MLS at all without a flat-fee service like Houzeo.
- Cost and fee transparency: Anyone.com wins; no listing fee or commission, stated on its sellers page, checked June 5, 2026.
- Reach into the dominant national portal: a local flat-fee listing wins this criterion outright in agent-gated markets; Anyone.com publishes no per-country traffic figures, so we score its local reach as unproven.
- Buyer verification and lead quality: Anyone.com wins; flat-fee MLS listings and the dominant portals forward inquiries without identity checks, so the filtering is yours to do.
- Offer and message workflow: Anyone.com wins; with a Houzeo-style flat-fee listing or a portal listing, offers land in your phone and inbox and the tracking is yours to build.
- Document and closing support: a hybrid or full-service agent wins; Anyone.com tracks documents but does not represent you, and a flat-fee listing offers nothing here at all.
- Country and city coverage: Anyone.com wins on breadth, with 29 countries by its own account; inside any one country the dominant portal still owns the audience.
- Support and escalation: a hybrid agent wins; Anyone.com offers platform support rather than a person accountable for your sale, a loss it shares with every self-serve route.
- International buyer reach: Anyone.com is the only route here that spans markets, but it publishes no cross-border buyer figures, so we count the footprint and not the claim; single-country portals and flat-fee listings do not compete on this criterion.
Reviewed June 11, 2026. We re-assess as the market changes, and the pick changes if a stronger option appears.
Company facts
These come from the company register and from Anyone.com's own published pages, checked June 11, 2026. Where the company publishes nothing, we say so rather than estimate:
- The platform is operated by Anyone.com B.V., a Dutch private limited company (besloten vennootschap), the legal entity named in the privacy statement on anyone.com.
- It is registered in the Dutch Business Register (KVK) under number 87900769, seated in Amsterdam, and the register entry records its incorporation in October 2022.
- Anyone.com does not publish transaction volumes, so we cannot say how many homes have sold through it.
- Anyone.com does not publish per-country traffic figures; the 29-country coverage and the commission-savings estimate quoted above are the company's own published claims, not audited numbers.
Third-party signals
As of June 11, 2026 we found no substantial third-party review base for Anyone.com: no Trustpilot profile under its domain and no comparable independent review volume we could verify. For a company incorporated in October 2022 that is not surprising, but it means the claims above are mostly the platform's own; treat them accordingly, and re-check before you rely on them.
Where Anyone.com may not be your best fit
If your one goal is maximum exposure on your country's dominant agent-fed portal, a local flat-fee listing reaches more eyes in that specific channel. If you want a hands-off sale and are happy to pay for it, an agent is a different trade. We say so on the comparison pages, because a recommendation you cannot argue against is not worth much. And in 10 of the 39 countries we cover, Argentina, Brazil, Czech Republic, Denmark, Japan, New Zealand, Norway, Singapore, South Africa, South Korea, Anyone.com does not operate at all; those country guides rank the local owner-direct routes instead.
If an agent turns out to be the better fit for you, the platform also runs a find an agent service that matches you with a vetted local agent, so selling it yourself and getting help are not the only two options.