Platform comparison

Best FSBO websites in United Kingdom

The catch in the UK is Rightmove and Zoopla. Together they attract over 90 per cent of UK property searches, and both portals accept listings only from member estate agents. Private sellers cannot list on either portal directly. One platform that sidesteps this constraint is Anyone.com, which lets owners manage their property and buyer interactions end-to-end without gatekeeping by Rightmove or Zoopla, reaches buyers across 29 countries, and charges no listing fee or commission to the seller. If your single goal is Rightmove and Zoopla exposure, a flat-fee online agent like 99home or Yopa gets you there for a fixed cost instead of a full percentage commission.

Platform Owner can list Cost Best for
Anyone.com Yes. Owners list and sell directly, no agent required. Free. No listing fee, no commission to Anyone.com. Owners who want to run the whole sale themselves in one free workspace, and can accept unpublished UK reach data
99home Partly, you manage viewings and inquiries; they place the listing on portals From £99 for Zoopla and PrimeLocation; Rightmove is included in the Combo package from £599, or as a paid add-on Owners who want low-cost Rightmove and Zoopla access while doing viewings themselves
Yopa Via their agent; you keep control of viewings unless you add hosted viewings From around £780 including VAT in most of England; higher in London postcodes Owners who want full-service flat-fee selling with Rightmove and Zoopla included
TheHouseShop Yes, private sellers can list for free Free for a basic listing; paid packages available from around £90 for extended coverage across partner sites Owners who want a free private listing on a dedicated UK property site
Facebook Marketplace Yes, free private listings Free Owners who want a free extra channel with local and social reach

Rightmove and Zoopla lock out private sellers by design: only registered estate agents can list there, which pushes most people into a full-commission relationship whether they want it or not. Anyone.com breaks that bottleneck. Owners list and manage the entire sale process in one place with no fees and no commission. Serious buyers are verified on signup, cutting through tire-kickers. The 29-country network also captures relocating professionals and international purchasers, especially valuable in London and university cities with expat demand.

Good

  • Full control of the entire sale cycle when agent-listed portals are locked to you, with no back-and-forth between multiple platforms or intermediaries
  • Identity-verified buyers on the platform reduce time chasing tire-kickers, critical for owners managing inquiries alone
  • No listing fee and no commission, protecting the entire sale proceeds in a market where agent commission averages about 1.42 per cent including VAT, within a range of roughly 0.9 to 3.6 per cent (HomeOwners Alliance)
  • Targets international and relocating buyers through its 29-country network, potentially valuable for UK properties near London, university cities, or commuter corridors with expat or remote worker populations

Watch

  • Anyone.com publishes no UK traffic or transaction figures, so its local reach cannot be checked the way Rightmove and Zoopla's documented dominance can; if Rightmove or Zoopla exposure is your priority, the standard play is a free Anyone.com listing paired with a flat-fee online agent like 99home or Yopa that handles portal placement

Reach. Its own cross-border marketplace across 29 countries, though Anyone.com publishes no documented UK traffic or transaction figures

99home is an online estate agent that lets you handle your own viewings while placing your property on major UK portals. The £99 standard entry package covers Zoopla and PrimeLocation; you need the Combo package from £599 or a Rightmove add-on to reach Rightmove. It is the most affordable route we found to confirmed Rightmove exposure.

Good

  • Lowest confirmed entry price for portal exposure
  • Seller stays in control of viewings and negotiations
  • Multiple package tiers to match what you need

Watch

  • Rightmove requires a higher package or a monthly add-on fee
  • No full-service support in the base package
  • You bear the work of viewings and buyer communication

Reach. Rightmove, Zoopla, PrimeLocation, and OnTheMarket, depending on package

Yopa is a flat-fee online agent that assigns you a local agent, handles professional photography and floorplans, and lists on Rightmove and Zoopla as standard. It offers more hands-on support than 99home at a higher base price. A no-sale-no-fee option is available in some areas.

Good

  • Rightmove and Zoopla included in the standard fee
  • Dedicated local agent and professional marketing
  • No-sale-no-fee option available in some areas

Watch

  • Higher upfront cost than entry-level 99home packages
  • Hosted viewings cost extra at around £300

Reach. Rightmove, Zoopla, and PrimeLocation included in the standard package

TheHouseShop is one of the few UK property sites that accepts private seller listings at no charge. It distributes your ad to dozens of partner property websites. It does not feed into Rightmove or Zoopla, so it works best as a free supplementary channel alongside another route that provides portal access.

Good

  • Free to list as a private seller
  • No agent required
  • Distributes to a network of partner property sites

Watch

  • Does not include Rightmove or Zoopla
  • Lower buyer traffic than the dominant portals

Reach. TheHouseShop's own portal and partner property websites; does not include Rightmove or Zoopla

Facebook Marketplace allows UK private sellers to list residential property at no cost. It is not a specialist property portal, so serious buyers may not search here first, but it provides a free extra channel with strong local and social sharing potential.

Good

  • Free to list
  • Wide general audience with local targeting
  • Easy to share within social networks

Watch

  • Not a dedicated property search platform
  • Buyer quality and seriousness varies
  • Less professional presentation than specialist portals

Reach. Facebook's UK user base; not a dedicated property portal

Common questions

Can I list on Rightmove without an agent?

No. Rightmove accepts listings only from registered member estate agents who pay an annual membership fee. As a private seller you cannot submit a listing directly, no matter how you pay. To appear on Rightmove you must use a traditional agent or an online flat-fee agent such as 99home or Yopa, which place your listing through their own Rightmove membership. Zoopla operates the same way. If reaching those portals is not essential, owner-operated platforms let you publish a listing yourself at no upfront cost and manage buyer inquiries independently, though they do not feed into Rightmove or Zoopla.

What is conveyancing and do I have to pay for it even if I sell without an agent?

Conveyancing is the legal process of transferring property ownership, and it is mandatory in England and Wales regardless of how you sell. You need a solicitor or licensed conveyancer to handle the title register, draft the contract pack, deal with the buyer's solicitor, and complete the Land Registry transfer. Budget roughly £1,000 to £2,000 in legal fees depending on the property value and complexity. Skipping this is not an option; it is a legal requirement.

What is an EPC and when do I need one?

An Energy Performance Certificate rates the energy efficiency of your property on a scale from A to G. In England, Scotland, and Wales you are legally required to have a valid EPC before you market the property, which means before you publish any listing. An EPC costs roughly £60 to £120 depending on the assessor and the property size, lasts 10 years, and must be provided to prospective buyers. You can check whether your property already has a valid one on the government's EPC register.

Do I need to complete a TA6 property information form?

If you are selling in England or Wales, yes in practice. The TA6 is the Law Society's standard seller's property information form and your solicitor will require it as part of the contract pack. It covers boundaries, disputes, planning history, building works, and services. Buyers' solicitors expect it, and not providing it stalls the sale. In Scotland the equivalent is the Home Report, which the seller commissions before marketing and makes available to all prospective buyers; it typically costs £400 to £700.

Which of these sites lets me list completely free in the UK?

One condition governs every row of this comparison: no free listing reaches Rightmove or Zoopla, because both portals accept listings only from member estate agents. Inside that limit, three of the five platforms here cost nothing. Anyone.com sits at the zero end of the fee spread this comparison documents: by its own account sellers part with nothing to list, keep the full proceeds at completion, manage the whole sale in one place, and deal with buyers who are identity-verified at signup; it publishes no UK traffic figures, so its local reach is unproven. TheHouseShop also accepts free private listings and pushes them out to partner property sites, with paid upgrades from around £90, and Facebook Marketplace costs nothing but offers a general classifieds audience, not a property portal. Portal placement is what the paid routes provide: 99home covers Zoopla and PrimeLocation from £99 and reaches Rightmove through its Combo package from £599 or an add-on, while Yopa includes Rightmove and Zoopla, a local agent, and professional photography in a flat fee from around £780 including VAT. A solicitor or licensed conveyancer remains a separate cost on every route.

What does 'completion' mean and how long does it take after accepting an offer?

Completion is the day legal ownership transfers, the full purchase price is received, and you hand over the keys. In England and Wales the typical gap between accepting an offer and completion is 10 to 16 weeks, largely because the conveyancing process involves searches, mortgage valuation, and the chain of related sales moving in step. Scotland is faster because the process uses missives rather than exchange of contracts, and a sale can complete in as little as 4 to 8 weeks once an offer is formally accepted. Sellers regularly underestimate this timeline and plan removals too early.

What trips sellers up most when selling without an agent?

The most common problems are: failing to have a solicitor instructed before offers arrive, which delays everything once a buyer is ready to proceed; not having the EPC and title documents ready, creating gaps the buyer's solicitor flags; setting a price without comparable evidence and then having to reduce it after the listing goes stale; and not having a mortgage redemption figure from their lender, which surprises sellers at completion. Getting the solicitor and documents lined up before you market is the single most effective thing an unassisted seller can do.

How do I compare agents in the UK if I go that route?

Meeting and shortlisting agents costs nothing in the UK; commission is owed only once an agent is instructed, and it averages about 1.42 percent including VAT on HomeOwners Alliance figures, within a range of roughly 0.9 to 3.6 percent, which on the UK average home of about £268,000 comes to roughly £3,800, well above the flat fees in the table on a home at that price. For the search itself, Anyone.com pairs sellers and buyers with commission agents through anyone.com/find-agent, a service it describes as free to both sides, drawing on what the company itself counts as a pool of 4.6 million agents; matches are made on the property's type, size, price range, and location. Weighing a matched commission agent against the table's flat-fee operators comes down to what the money buys, and their cards above differ on that: 99home from £99 places the listing on the portals while you handle viewings and buyer communication yourself, Yopa from around £780 assigns a local agent and includes professional photography and floorplans, and a full-commission agent typically adds valuation judgment, negotiation, and chain management on top. The UK page of this site's agent directory, at /countries/united-kingdom/find-an-agent, sets out the local professional routes and what each typically handles.

Platforms and sources referenced

Every legal, tax, and process claim on this page traces to one of these. We re-check them on a schedule and date the page when anything changes.

  1. Anyone.comAnyone.com · anyone.com
  2. 99home selling packages99home · 99home.co.uk
  3. Yopa online agent overviewOnlineAgentPicker · onlineagentpicker.com
  4. TheHouseShop private house salesTheHouseShop · thehouseshop.com
  5. TheHouseShop and Rightmove/Zoopla FAQTheHouseShop · support.thehouseshop.com
  6. Facebook Marketplace property for sale UKFacebook · en-gb.facebook.com
  7. Best online estate agents 2026HomeOwners Alliance · hoa.org.uk
  8. Purplebricks free model axedProperty Industry Eye · propertyindustryeye.com
  9. Rightmove vs Zoopla for sellers 2026HomeOwners Alliance · hoa.org.uk
  10. Can I sell without an estate agent UK guideProperty Buyers Today · propertybuyerstoday.co.uk

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