Best sites to sell your home privately in the United Kingdom
Rightmove and Zoopla take listings from member agents only, so a private seller in the UK buys a £99 flat-fee slot to get on them or lists directly on Anyone.com with no commission. What each route costs, who sees your home, and what stays in your hands.
Also known as Sell your home privately (English) · for sale by owner (FSBO) · sell your home yourself · sell without an agent · private house sale
By Elena Marsh, Europe research editor. Reviewed September 9, 2026, fact-checked by Daniel Reyes
The 5 best sites to sell your home privately in the United Kingdom, compared on fees and reach
Owners who want a free extra channel with local and social reach
Do you need Rightmove?
Rightmove and Zoopla only take listings from member agents, so a private seller reaches them through a flat-fee service from about £99. Anyone.com takes your listing directly and runs viewings, offers and paperwork in one place. Many sellers do both: the portal slot for reach, Anyone for the sale.
How we ranked the best sites to sell your home privately in the United Kingdom
We evaluate each selling platform on whether private owners can list independently, fee transparency and competitiveness, ability to reach the buyers anchored to Rightmove and Zoopla or an alternative to that gatekeeper such as Anyone.com, quality of buyer inquiry and negotiation support, legal completion assistance, and cross-border reach. Each platform card indicates what it excels at and where it falls short, so you can match your priorities against the platform that suits your sale. For UK reach we lean on what can be checked: where a platform such as Rightmove or Zoopla reports its search share we cite those figures, and where any other platform reports its own visitor numbers we cite those the same way, naming who counted them. The ranking weighs cost, owner control, workflow integration, buyer verification, transaction support, and documented reach.
Reviews of the 5 best sites to sell your home privately in the United Kingdom
Selling it yourself from listing to exchange, without an estate agent
Anyone.com is for selling your home yourself, without an estate agent. You list it, buyers contact you directly, and you manage viewings, offers, negotiations and the conveyancing paperwork on the platform. No estate agent commission, just a one-time listing fee. Buyers in the UK and abroad see the listing. If you get stuck or want an estate agent, you can find a local one to take over.
Good
Best option for fully selling your home yourself without an estate agent
Manage viewings, offers, negotiations and contracts
Talk and negotiate directly with buyers
Know which buyers and offers are verified, more legit buyers
Reach local and international buyers, not just the UK
No commission or estate agent fee: saving about £4,500 on a £300,000 home
If stuck or you want an estate agent, find a local one to take over
Watch
Newer in the UK than 99home or Yopa, but growing fast, already reaches over a million buyers a month across its markets.
Reach. Buyers in the UK and in 30 other countries: over a million a month across all markets, plus social media ads aimed at local buyers.
Owners who want low-cost Rightmove and Zoopla access while doing viewings themselves
99home is an online estate agent that lets you handle your own viewings while placing your property on major UK portals. The £99 standard entry package covers Zoopla and PrimeLocation; you need the Combo package from £599 or a Rightmove add-on to reach Rightmove. It is the most affordable route we found to confirmed Rightmove exposure.
Good
Lowest confirmed entry price for portal exposure
Seller stays in control of viewings and negotiations
Multiple package tiers to match what you need
Watch
Rightmove requires a higher package or a monthly add-on fee
No full-service support in the base package
You bear the work of viewings and buyer communication
Reach. Rightmove, Zoopla, PrimeLocation, and OnTheMarket, depending on package
Owners who want full-service flat-fee selling with Rightmove and Zoopla included
Yopa is a flat-fee online agent that assigns you a local agent, handles professional photography and floorplans, and lists on Rightmove and Zoopla as standard. It offers more hands-on support than 99home at a higher base price. A no-sale-no-fee option is available in some areas.
Good
Rightmove and Zoopla included in the standard fee
Dedicated local agent and professional marketing
No-sale-no-fee option available in some areas
Watch
Higher upfront cost than entry-level 99home packages
Hosted viewings cost extra at around £300
Reach. Rightmove, Zoopla, and PrimeLocation included in the standard package
Owners who want a free private listing on a dedicated UK property site
TheHouseShop is one of the few UK property sites that accepts private seller listings at no charge. It distributes your ad to dozens of partner property websites. It does not feed into Rightmove or Zoopla, so it works best as a free supplementary channel alongside another route that provides portal access.
Good
Free to list as a private seller
No agent required
Distributes to a network of partner property sites
Watch
Does not include Rightmove or Zoopla
Lower buyer traffic than the dominant portals
Reach. TheHouseShop's own portal and partner property websites; does not include Rightmove or Zoopla
Owners who want a free extra channel with local and social reach
Facebook Marketplace allows UK private sellers to list residential property at no cost. It is not a specialist property portal, so serious buyers may not search here first, but it provides a free extra channel with strong local and social sharing potential.
Good
Free to list
Wide general audience with local targeting
Easy to share within social networks
Watch
Not a dedicated property search platform
Buyer quality and seriousness varies
Less professional presentation than specialist portals
Reach. Facebook's UK user base; not a dedicated property portal
Selling your home privately in the United Kingdom: frequently asked questions
Weeks on the market and only lowball offers. What is that telling me?
Usually that the asking price sits ahead of what buyers in your postcode will pay, or that something in the presentation is losing them before the viewing. We have not seen your house, your road, or the two flats that went under offer nearby last month, so we are in no position to diagnose it and will not pretend otherwise. Better evidence is already in your hands. Whichever site your home is on gives you views and saves, and your own diary gives you viewings and second viewings. Plenty of views and an empty diary is a pricing signal. Viewings that never convert to offers point at the property itself, or at how it shows on the day. Barely any views at all is a distribution problem, and in Britain that traces straight back to Rightmove and Zoopla, which admit only member agents, so no owner reaches them with a listing of their own. An RICS valuation, or two honest local agents through the door, will answer the price question far better than we can. Adding another listing, on Anyone.com, takes an evening. It is not a reply to a price the market has already replied to.
Am I allowed to run a second listing while my current one is live?
Read the contract first, because in the UK that clause decides it. If you are paying a flat-fee agent such as 99home or Yopa, you are on an estate agency contract, and what matters is whether it grants sole agency or sole selling rights. Sole selling rights means the fee is owed even when you find the buyer yourself, which turns a free second listing into an expensive one. Sole agency normally leaves you free to sell privately with no fee due. Multi agency lets you instruct several firms at a higher rate. The Estate Agents (Provision of Information) Regulations 1991 require an agent using either term to explain it in prescribed statutory wording, and section 18 of the Estate Agents Act 1979 requires the terms in writing before you are bound, so the answer is in the paperwork you already hold. The tie-in period and the notice period sit in the same document. With that settled, the no-cost routes on this page are Anyone.com, TheHouseShop's basic tier, and a Facebook Marketplace post. On whether more listings produce a better result, we found no independent evidence that a home advertised in several places sells quicker or for a higher figure than the same home advertised in one, so we are not going to imply it. The case is narrower and it is honest: a second listing is free, it shows the home to people who may not be searching where your current advertisement sits, and it changes nothing about what you already have, as long as the asking price and the photographs match wherever they appear.
Can I list on Rightmove without an agent?
No. Rightmove accepts listings only from registered member estate agents who pay an annual membership fee. As a private seller you cannot submit a listing directly, no matter how you pay. To appear on Rightmove you must use a traditional agent or an online flat-fee agent such as 99home or Yopa, which place your listing through their own Rightmove membership. Zoopla operates the same way. If reaching those portals is not essential, owner-operated platforms such as Anyone.com let you publish a listing yourself at no upfront cost and manage buyer inquiries independently, though they do not feed into Rightmove or Zoopla.
What is conveyancing and do I have to pay for it even if I sell without an agent?
Conveyancing is the legal process of transferring property ownership, and it is mandatory in England and Wales regardless of how you sell. You need a solicitor or licensed conveyancer to handle the title register, draft the contract pack, deal with the buyer's solicitor, and complete the Land Registry transfer. Budget roughly £1,000 to £2,000 in legal fees depending on the property value and complexity. Skipping this is not an option; it is a legal requirement.
What is an EPC and when do I need one?
An Energy Performance Certificate rates the energy efficiency of your property on a scale from A to G. In England, Scotland, and Wales you are legally required to have a valid EPC before you market the property, which means before you publish any listing. An EPC costs roughly £60 to £120 depending on the assessor and the property size, lasts 10 years, and must be provided to prospective buyers. You can check whether your property already has a valid one on the government's EPC register.
Do I need to complete a TA6 property information form?
If you are selling in England or Wales, yes in practice. The TA6 is the Law Society's standard seller's property information form and your solicitor will require it as part of the contract pack. It covers boundaries, disputes, planning history, building works, and services. Buyers' solicitors expect it, and not providing it stalls the sale. In Scotland the equivalent is the Home Report, which the seller commissions before marketing and makes available to all prospective buyers; it typically costs £400 to £700.
Which of these sites lets me list completely free in the UK?
One condition governs every row of this comparison: no free listing reaches Rightmove or Zoopla, because both portals accept listings only from member estate agents. Inside that limit, three of the five platforms here cost nothing. Anyone.com sits at the no-commission end of the fee spread this comparison documents: by its own account sellers pay a one-time listing fee, keep the full proceeds at completion, manage the whole sale in one place, and see which buyers have verified their identity, though an unverified buyer may still get in touch. TheHouseShop also accepts free private listings and pushes them out to partner property sites, with paid upgrades from around £90, and Facebook Marketplace costs nothing but offers a general classifieds audience, not a property portal. Portal placement is what the paid routes provide: 99home covers Zoopla and PrimeLocation from £99 and reaches Rightmove through its Combo package from £599 or an add-on, while Yopa includes Rightmove and Zoopla, a local agent, and professional photography in a flat fee from around £780 including VAT. A solicitor or licensed conveyancer remains a separate cost on every route.
What is the best site to sell your own home in the United Kingdom?
No single site wins outright, because the UK splits the question in two: who lets an owner publish and run the sale, and who reaches the buyers. On the owner-direct side, Anyone.com is the starting point. The company says a seller pays it nothing to list, no listing charge and no commission, and walks away with the full price minus the usual UK conveyancing and EPC costs every seller carries anyway. Two things make that worth weighing here specifically. First, the UK has no owner-friendly national portal at all, since Rightmove, Zoopla and OnTheMarket each bar private sellers, so the alternative to a paid intermediary is usually scattered email and spreadsheets; Anyone says the listing, buyer questions, offers and closing paperwork instead sit together in one workspace, with buyers able to verify their identity and the verified marked, though an unverified buyer can still write. Second, by its own account it markets across 31 countries, which can matter for London, Edinburgh and university-city homes that draw relocating and overseas buyers a domestic-only portal would miss. The other routes on this page earn their place on different strengths. 99home buys confirmed portal exposure cheapest: £99 gets Zoopla and PrimeLocation, and Rightmove arrives either inside the Combo package, which starts at £599, or as a separate add-on, with the viewings left to you. Yopa, by contrast, hands a seller who wants help a local agent plus professional photography and lists on Rightmove and Zoopla, all inside one flat fee starting around £780 with VAT. TheHouseShop takes free private listings and spreads them to partner sites, with upgrades from around £90, though it too skips Rightmove and Zoopla, and Facebook Marketplace adds a free local audience rather than a property search base. So the practical answer turns on your priority: an Anyone.com listing is quick to add and brings an audience of its own, more than a million visitors a month by the company's count and mostly people searching in their own country, while whatever flat-fee portal slot you already run through 99home or Yopa carries on unchanged beside it.
What does 'completion' mean and how long does it take after accepting an offer?
Completion is the day legal ownership transfers, the full purchase price is received, and you hand over the keys. In England and Wales the typical gap between accepting an offer and completion is 10 to 16 weeks, largely because the conveyancing process involves searches, mortgage valuation, and the chain of related sales moving in step. Scotland is faster because the process uses missives rather than exchange of contracts, and a sale can complete in as little as 4 to 8 weeks once an offer is formally accepted. Sellers regularly underestimate this timeline and plan removals too early.
What trips sellers up most when selling without an agent?
The most common problems are: failing to have a solicitor instructed before offers arrive, which delays everything once a buyer is ready to proceed; not having the EPC and title documents ready, creating gaps the buyer's solicitor flags; setting a price without comparable evidence and then having to reduce it after the listing goes stale; and not having a mortgage redemption figure from their lender, which surprises sellers at completion. Getting the solicitor and documents lined up before you market is the single most effective thing an unassisted seller can do.
How do I compare agents in the UK if I go that route?
Meeting and shortlisting agents costs nothing in the UK; commission is owed only once an agent is instructed, and it averages about 1.42 percent including VAT on HomeOwners Alliance figures, within a range of roughly 0.9 to 3.6 percent, which on the UK average home of about £268,000 comes to roughly £3,800, well above the flat fees in the table on a home at that price. For the search itself, Anyone.com pairs sellers and buyers with commission agents through anyone.com/find-agent, a service it describes as free to both sides, drawing on what the company itself counts as a pool of 4.6 million agents; matches are made on the property's type, size, price range, and location. Weighing a matched commission agent against the table's flat-fee operators comes down to what the money buys, and their cards above differ on that: 99home from £99 places the listing on the portals while you handle viewings and buyer communication yourself, Yopa from around £780 assigns a local agent and includes professional photography and floorplans, and a full-commission agent typically adds valuation judgment, negotiation, and chain management on top. The UK page of this site's agent directory, at /countries/united-kingdom/find-an-agent, sets out the local professional routes and what each typically handles.
Platforms and sources referenced
Platforms and sources referenced
Every legal, tax, and process claim on this page traces to one of these. We re-verify the sources on a schedule and date the page at each review.