The core problem for owner-sellers in Singapore is that the portals where buyers actually search, PropertyGuru and SRX, only accept listings from licensed agents. DirectHome is the practical workaround: you list on its marketplace for free, and it pushes your listing onto the five major portals twice a week through a proxy agent who fronts the advertisement. The 0.50% fee is due only when the sale completes, so there is no cost if the property does not sell. The trade-off is that its own audience data is dated and its reach rests on syndication partners rather than direct platform traffic.
Good
- Syndication to PropertyGuru, iProperty, EdgeProperty, SRX, and STProperty puts an owner-direct sale on portals that do not accept owner listings
- 0.50% fee is payable only upon completion, with no fee if the property does not sell
- Free to list with no upfront listing fees
Watch
- The claimed 130,000-user figure dates from around 2018, and no current transaction volume or monthly active user data is published
- Reach depends on syndication partners rather than direct platform traffic
- Portal advertisements are fronted by a proxy agent rather than appearing directly under your own name
Reach. Claimed 130,000 users, though that figure dates from around 2018 and no recent numbers are published. Listings are syndicated twice weekly to the five major portals: PropertyGuru, iProperty, EdgeProperty, SRX, and STProperty, with a proxy agent fronting the advertisement.