Platform comparison

Best FSBO websites in Brazil

Brazil has no single owner-direct portal that wins on every count, so the right route depends on what you value. If your priority is documented reach at zero cost, OLX Brasil wins outright: roughly 60.39 million visits a month to olx.com.br, at least 20 million of them to its real estate category, and private sellers get one free property listing every 3 months. If you want a portal that leads Brazil's real estate category with a dedicated owner-direct section, Chaves na Mão wins that criterion: 20.4 million monthly visits and the top spot in Similarweb's Brazil real estate ranking, though its fees for private sellers are not published. If you want a platform built entirely around selling without an agent, Proprietário Direto wins on focus: it markets a zero commission model and includes owner tools, but it requires a subscription with regional pricing that is not published, and it releases no traffic figures. Whichever route you choose, the closing is the same: every Brazilian property transfer must pass through a notary (Cartório de Notas) and be registered at the real estate registry to be valid.

Platform Owner can list Cost Best for
OLX Brasil Yes. Private sellers post directly, with one free real estate listing every 3 months. Free for one property listing per 3-month period. Additional listings and promotional features are paid upgrades. No seller transaction fees; the buyer pays any online payment fees. Best for owners who want a free listing in front of the largest documented Brazilian audience
Proprietário Direto Yes. The platform exists for owners to list and manage properties directly, with an explicit zero commission model. Subscription required to list, with monthly, quarterly, and semi-annual plans. Exact pricing is not published; the platform states plan values vary by region. Optional paid add-ons cover professional photography, video, social media promotion, and up to 4 extra listings. Best for owners who want a platform built specifically for agent-free sales and accept paying a subscription
Chaves na Mão Yes. The site has a section for properties direct from the owner (imóveis direto com o proprietário), with buyer contact going to the owner rather than an agent. Not published for private sellers. The platform appears to offer both free and paid promotional options similar to the OLX model, but the exact fee structure is not documented publicly. Best for owners who want documented real estate traffic plus a dedicated owner-direct section

OLX Brasil is the most documented route for a private seller in Brazil. Owners post directly and get one free real estate listing every 3 months, which is enough to sell a single property at no cost, and the platform charges no seller transaction fees. Its audience is the largest verified in this comparison, with roughly 60.39 million visits a month and at least 20 million of those to real estate. The limits are structural: OLX is a general classifieds site rather than a dedicated property portal, so property listings are less discoverable than on vertical portals, and anything beyond the single free listing costs money.

Good

  • One free real estate listing every 3 months, with no seller transaction fees
  • Largest documented audience in this comparison: about 60.39 million monthly visits, at least 20 million of them to real estate
  • Part of Grupo OLX, which reports 200+ million monthly accesses and 55 million users across OLX, ZAP Imóveis, and VivaReal

Watch

  • The free allowance is restrictive: one listing every 3 months, with extra listings and promotion paid
  • A horizontal classifieds site, not purpose-built for real estate, so property listings are less discoverable than on vertical portals

Reach. About 60.39 million monthly visits to olx.com.br (Semrush, March 2026), with the real estate category drawing at least 20 million visits a month. Grupo OLX, which includes OLX, ZAP Imóveis, and VivaReal, reports 200+ million monthly accesses and 55 million users across its platforms, with 14 million real estate ads and 70 million visits per month together.

Proprietário Direto is the only platform in this comparison built entirely around selling without an agent. It markets the saving directly: owners avoid the typical 6 percent agent fee and pay the platform a subscription instead, with tools included and add-ons for photography, video, and social promotion. The trade-offs are real. Exact pricing is not published and varies by region, so you must contact the platform to learn what you will pay, and it releases no reach figures, so you cannot weigh the subscription cost against a verified audience.

Good

  • Purpose-built for owner-direct sales, with no commission charged
  • Listing and management tools included in the subscription, plus optional add-ons for photography, video, and promotion

Watch

  • A subscription is required to list; it is not free
  • Exact pricing is not publicly disclosed, so you must contact the platform directly to learn the cost
  • No published traffic or listing figures, so its reach is unproven compared to the major portals

Reach. Unproven. The company publishes no traffic figures or listing volume, so its audience cannot be verified.

Chaves na Mão pairs strong documented traffic with a section specifically for properties sold direct by the owner. Similarweb ranked it first in Brazil's real estate category in May 2026 at 20.4 million monthly visits, with engaged sessions that average over five and a half minutes. The caveats matter, though: the platform also lists cars, motorcycles, and trucks, so it is a horizontal classifieds site rather than a pure property portal, and what a private seller actually pays to list is not documented publicly.

Good

  • Strong documented traffic: 20.4 million monthly visits and the top spot in Similarweb's Brazil real estate category (May 2026)
  • A dedicated section for owner-direct listings without agent intermediation
  • Engaged visitors, with sessions averaging 5 minutes 39 seconds across nearly 5 pages

Watch

  • Listing fees for private sellers are not published, so the cost of selling here is unclear upfront
  • A horizontal platform covering vehicles as well as real estate, and less focused on pure FSBO than Proprietário Direto

Reach. 20.4 million monthly visits in May 2026 (Similarweb), ranked first in Similarweb's Brazil real estate category and 2,880 globally. Traffic rose 27.84 percent month over month, with sessions averaging 5 minutes 39 seconds and 4.98 pages per visit.

Common questions

Can I sell my house without an agent in Brazil?

Yes. Owner-direct sales are legal in Brazil, and private agreements between buyer and seller are legally binding when properly executed. Brazil's broker law, Lei nº 6.530 of 1978, regulates the Corretor de Imóveis profession: anyone intermediating third-party real estate sales must register with CRECI, the regional brokers' council, and doing so without registration is illegal practice of the profession. Owners selling their own property are not subject to that licensing requirement. What you cannot skip is the notary: the public deed of sale (escritura pública de compra e venda) must be executed before a Cartório de Notas and registered at the Cartório de Registro de Imóveis. Under Article 1,245 of the Brazilian Civil Code, the transfer is only legally valid once registered.

Does Anyone.com operate in Brazil?

No. Anyone.com does not operate in Brazil, so this comparison covers local owner-direct routes only, evaluated on the same criteria we apply everywhere else.

How much commission do agents charge in Brazil, and what does selling without one save?

Typical agent commissions in Brazil run 5 to 8 percent of the sale price, with urban residential sales clustering around 6 to 8 percent. Rates are not fixed by law and are negotiable; in competitive markets, 5 percent can be negotiated. The seller typically pays the full commission, though in developer or new-build sales it may be passed to the buyer. Brazil also applies a 26.5 percent value-added tax on top of the agent's commission, so a 6 percent commission works out to roughly 7.6 percent of the sale price in total agent cost. That is the saving a successful owner-direct sale keeps.

What does closing require in Brazil if I sell without an agent?

A notary is mandatory for every property transfer. The public deed of purchase and sale (escritura pública de compra e venda) is executed before a Cartório de Notas and then registered at the Cartório de Registro de Imóveis; per Article 1,245 of the Civil Code, the transfer is valid only once registered. An attorney is not mandatory but is strongly recommended, especially for foreign parties. If the buyer or seller cannot attend in person, Brazilian law requires a public power of attorney, which must itself be notarized, and cartórios require all parties to be fluent in Portuguese before closing. Cartório and notary costs typically run 1 to 2 percent of the purchase price.

Is there a free way to list my property in Brazil?

OLX Brasil is the only verified free route in this comparison: private sellers get one free real estate listing every 3 months, which covers selling a single property, with paid upgrades only if you want additional listings or promotion. Chaves na Mão appears to offer both free and paid options, but its fee structure for private sellers is not documented publicly. Proprietário Direto requires a subscription to list.

Why are ZAP Imóveis and VivaReal not in this comparison?

Both belong to Grupo OLX and are major portals, but they require professional advertising plans and are not primarily FSBO platforms, so they do not qualify as owner-direct routes on our criteria. Mercado Livre's real estate section was also left out because it lacks clear public fee documentation for private sellers.

Platforms and sources referenced

Every legal, tax, and process claim on this page traces to one of these. We re-check them on a schedule and date the page when anything changes.

  1. OLX Brasil imóveisOLX Brasil · olx.com.br
  2. OLX help: paid ads and free insertion limitsOLX Brasil · ajuda.olx.com.br
  3. OLX help: is OLX freeOLX Brasil · ajuda.olx.com.br
  4. OLX Brazil completes the acquisition of 100% of Grupo ZAPOLX Group · olxgroup.com
  5. Grupo OLX: transforming real estate into its most lucrative categoryAIM Group · aimgroup.com
  6. Proprietário DiretoProprietário Direto · proprietariodireto.com.br
  7. Proprietário Direto legal termsProprietário Direto · proprietariodireto.com.br
  8. Proprietário Direto company profileDealroom · app.dealroom.co
  9. Proprietário Direto company profileZoomInfo · zoominfo.com
  10. Chaves na MãoChaves na Mão · chavesnamao.com.br
  11. Chaves na Mão owner-direct listingsChaves na Mão · chavesnamao.com.br
  12. chavesnamao.com.br traffic overviewSimilarweb · similarweb.com
  13. Chaves na Mão success storyCriteo · criteo.com
  14. Lei nº 6.530, de 12 de maio de 1978Câmara dos Deputados · www2.camara.leg.br
  15. Lei 6.530/78CRECI-ES · crecies.gov.br
  16. Preparing for a real estate closing in BrazilOliveira Lawyers · oliveiralawyers.com
  17. Notary services in Brazil explainedLawyer in Brazil · lawyerinbrazil.com
  18. Brazil property taxes and feesTheLatinvestor · thelatinvestor.com
  19. Real estate agent commissions by countryAll Real Estate is Local · allrealestateislocal.com

Free checklist

Your FSBO prep checklist

Enter your email and your checklist downloads as a PDF.