Market report · Asia-Pacific · 5 min read

Japan housing market 2026: prices, costs, FSBO

Greater Tokyo used-condo prices just posted their first year-on-year drop in 19 months even as annual land indices kept climbing, a genuine turning point. This is where Japan's market stands as of mid-2026, what a sale actually costs, and how selling without an agent works here.

Japan

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Market snapshot

Figures with a source link are reported by the body named; the rest are our own calculation from those inputs.

JPY 50.67M
Used-condo contract price Greater Tokyo avg, May 2026 (5,067 万円) REINS, via Jutaku Shimpo
-4.6% YoY
Price change, 12 months May 2026, first YoY drop in 19 months; per-sqm -3.9% REINS, via Jutaku Shimpo
0.95% to 1.1%
Variable home-loan rate June 2026 lowest preferential rates; Flat 35 fixed 3.21% Kakaku.com housing-loan rates
JPY 30.0M median
Our 3-metro asking median 27 used 2-3LDK asks across Tokyo/Osaka/Nagoya wards, June 2026; below the Greater Tokyo average because it samples cheaper metros BestFSBOGuide sample
~3.5% to 3.7%
Cost-to-sell index of price, all-in seller side with one agent BestFSBOGuide estimate
~JPY 1,386,000
Selling yourself keeps your own agent fee on a 40M JPY sale BestFSBOGuide estimate

Where Japan home prices stand in mid-2026

The freshest read on Japan's market flags a turn. The average contract price for an existing condominium in Greater Tokyo was 50.67 million JPY (5,067 万円) in May 2026, down 4.6 percent from a year earlier. That is the first year-on-year decline in 19 months. The per-square-meter contract price slipped 3.9 percent to 808,000 JPY/m2, its first annual drop in 73 months, going back to April 2020. When the per-square-meter figure rolls over after six years of gains, it is worth paying attention.

Our own read of live listings matches a softening, still-firm picture. Across 27 used 2-3LDK family apartments we sampled on a major portal on June 23, the median asking price was 30 million JPY (3,000 万円). City medians ran roughly 32.0M JPY in Tokyo's Setagaya ward, 30.0M JPY in central Osaka's Yodogawa ward, and 12.2M JPY in Nagoya's Nakagawa ward. Asking prices sit above transacted prices, as they always do, so treat these as the top of the negotiating range, not the clearing price.

Rolling the May contract figure forward one month by the recent monthly pace, our nowcast for a Greater Tokyo used condominium in June 2026 lands at roughly 48 to 50 million JPY. One caveat keeps this honest: the official annual indices and the latest monthly transaction data disagree on direction right now. The MLIT land-price survey published in March still showed residential land up 2.1 percent nationwide for 2026, with Tokyo's 23 wards up 9.0 percent (Tokyo prefecture overall up 6.5 percent), while the monthly transaction data has just started to soften. Annual indices lag. The monthly turn is the newer signal.

What it costs to sell in Japan

The largest selling cost in Japan is the brokerage commission, and it is capped by law. For a sale over 4 million JPY, an agent's fee is limited to 3 percent of the price plus 60,000 JPY plus consumption tax, which works out to about 3.3 to 3.5 percent all-in. On a 40 million JPY sale that is roughly 1,386,000 JPY for one side.

Here is the part that surprises sellers coming from the US. In Japan the buyer and the seller each typically have their own agent, and each side customarily pays its own commission, each up to that same statutory cap. The exception is the so-called 両手 (ryote) deal, where a single firm represents both parties and collects a fee from each. The practical takeaway is that your commission exposure as a seller is one side, not two.

Beyond commission, the costs are small. Stamp duty on the sale contract runs from a few thousand JPY up to tens of thousands depending on the price band, and a judicial scrivener typically charges tens of thousands of JPY to clear an existing mortgage from the title. The bigger variable is tax on any profit: capital-gains tax is 20.315 percent if you have owned the home more than five years, or 39.63 percent if five years or less, usually after a 30 million JPY deduction for a primary residence. Selling your own home as an individual is exempt from consumption tax.

How selling without an agent works in Japan

Selling without an agent is fully legal in Japan. No law requires a licensed broker (宅地建物取引業者) for an individual selling their own home, and owner-direct sales (個人間売買) do happen, most often between relatives or acquaintances who already have a buyer lined up.

In practice, though, it is uncommon, and the reason is structural rather than legal. The market runs on REINS, the inter-agency listing network that private sellers cannot post to directly. The mainstream consumer portals carry almost entirely brokerage listings rather than by-owner ads. A handful of no-commission owner-to-owner services exist, but they are niche, so most owner-sellers still engage at least a buyer-side agent to handle the contract, financing checks, and title transfer.

The honest framing is this: a private sale in Japan saves your own side of the commission, up to about 1,386,000 JPY on a 40 million JPY home, not both sides, because the buyer's side was never yours to pay. The work you take on is real, including pricing against comparable sales, finding a buyer without REINS exposure, and getting the contract and registration right. If you already have a buyer, the savings are clean. If you do not, the exposure problem is the hard part.

What it costs to sell a home in Japan

Our own breakdown for an example sale of JPY 40,000,000. Real figures vary with price, region, and what you negotiate.

Line item Typical cost
Your agent fee (cap: 3% + 60,000 JPY + tax) About 3.47% of price. This is the side a private owner sale avoids. JPY 1,386,000
Buyer's agent fee (same statutory cap) Customarily paid by the buyer to their own agent, not by you. JPY 1,386,000
Stamp duty plus mortgage-release registration Contract stamp tax plus judicial-scrivener fees to clear any loan. JPY 30,000 to 90,000
Typical seller cost (your side) JPY 1,416,000 to 1,476,000 (~3.5% to 3.7%)

Sell it yourself and you keep Up to ~JPY 1,386,000, your own agent fee

Capital-gains tax of 20.315% over 5 years owned, or 39.63% if 5 years or less, applies to any profit, usually after a 30M JPY primary-residence deduction. Sale of a home by an individual is consumption-tax-exempt. Staging and repairs are not included. Figures are illustrative, not a real average.

Our outlook · Next 12 months

Prices cooling

We expect Greater Tokyo used-condo prices to cool modestly over the next year as rising inventory, falling sales counts, and a higher policy rate work through the market, even as the official annual land indices take longer to reflect the turn.

What we are watching

  • The monthly transaction turn. May 2026 brought the first YoY contract-price drop in 19 months and the first per-sqm drop in 73 months. A single month is not a trend, but combined with the other signals it points the same way.
  • Rising supply, falling sales. Greater Tokyo used-condo inventory rose 3.4 percent YoY to 45,804 listings, a third straight monthly increase, while the contract count fell 3.4 percent to 3,709 units. More homes competing for fewer buyers softens prices.
  • A higher policy rate. The Bank of Japan lifted its policy rate to around 1.0 percent in mid-June 2026, a multi-decade high. Variable mortgage rates near 0.95 to 1.1 percent are likely to step up around the autumn reset, which we expect to trim buyer budgets.
  • Annual indices still positive. The 2026 official land survey still showed residential land up 2.1 percent nationwide, with Tokyo's 23 wards up 9.0 percent. These lagging indices keep the picture mixed and argue against expecting a sharp fall rather than a cooling.

What it means for selling without an agent

A cooling, higher-inventory market with rising rates rewards sellers who price sharply against current comparable sales, which is exactly the discipline an owner-seller controls, though Japan's REINS-centric system still makes buyer exposure the main reason most owners engage at least a buyer-side agent.

Our confidence: moderate. This is our reasoned view from the data above, not a guarantee; we revisit it as the figures move.

If you are selling now

  • Price to spring 2026 comparable sales, not last year's peak. The latest monthly data shows the first YoY drop in over a year, and inventory is rising.
  • Remember the commission is split here. As a seller you owe up to about 3.5 percent for your own side, not both, so a private sale saves one side, not two.
  • Budget roughly 3.5 to 3.7 percent of price for your selling costs all-in, plus capital-gains tax on any profit above the 30M JPY primary-residence deduction.
  • If you already have a buyer, a private (個人間) sale is legal and saves your full agent fee. If you do not, plan for the REINS exposure gap.
  • Watch the autumn variable-rate reset. Higher variable mortgage rates can trim buyer budgets, so listing sooner rather than later may help in a cooling market.

Keep reading

Sources used on this page

Every legal, tax, and process claim on this page traces to one of these. We re-check them on a schedule and date the page when anything changes.

  1. REINS May 2026 Greater Tokyo Market Watch reportEast Japan Real Estate Distribution Organization, via Jutaku Shimpo · jutaku-s.com
  2. Official land price survey 2026 (令和8年 公示地価)MLIT, via PLAZA HOMES · plazahomes.co.jp
  3. Housing-loan interest rate comparison, June 2026Kakaku.com · kakaku.com
  4. Real estate price index (不動産価格指数) release scheduleMinistry of Land, Infrastructure, Transport and Tourism · mlit.go.jp
  5. Residential Property Prices for Japan (QJPN628BIS)Bank for International Settlements, via FRED · fred.stlouisfed.org

Common questions

Are house prices in Japan falling in 2026?

The newest monthly data points down. The average Greater Tokyo used-condo contract price fell 4.6 percent year on year to 50.67 million JPY in May 2026, the first annual decline in 19 months, and the per-square-meter price dropped for the first time in 73 months. Official annual land indices were still rising into early 2026, so the picture is a cooling turning point rather than a crash.

How much does it cost to sell a home in Japan?

The main cost is the agent commission, capped by law at 3 percent of price plus 60,000 JPY plus consumption tax, about 3.3 to 3.5 percent for one side. On a 40 million JPY sale that is roughly 1,386,000 JPY. Add small stamp duty and mortgage-release registration fees, plus capital-gains tax on any profit, which is 20.315 percent if you owned the home more than five years.

Who pays the real estate agent in Japan, the buyer or the seller?

Usually both, but each pays their own side. The buyer and the seller typically each have their own agent and each pays a commission up to the same statutory cap. When one firm represents both parties, called a ryote deal, that firm can collect from each side. So a private owner sale saves your own commission, not the buyer's.

Can you sell a house without an agent in Japan?

Yes. No law requires a licensed broker for an individual selling their own home, and owner-direct sales do occur, especially between people who already know each other. It is uncommon in practice because the market runs on the REINS inter-agency network that private sellers cannot post to, so finding a buyer without an agent is the hard part.

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